Fastest-growing supplement ingredients in Poland

Short answer

Public pharmacy data shows creatine as the fastest riser in Poland: sales roughly doubled from 2024 to 29,159 packs in 2025. Collagen reached 9.1 million packs and PLN 308 million in pharmacies in 2025. Magnesium sold 12 million packs in 2024, with value up nearly five-fold since 2015. Ashwagandha is popular but dose-restricted by the GIS supplement team.

Why ingredient trends in Poland are hard to read

There is no public, ingredient-level sales dataset for the whole Polish supplement market. What exists is a patchwork:

Pharmacy panel data, published in pieces by providers such as OSOZ (Kamsoft). It is precise, but covers only pharmacies.
Market research summaries from PMR, PIE and international houses, which name trend categories but rarely publish ingredient numbers.
The GIS notification register, which shows what companies launch, not what consumers buy.
Search and marketplace data, which shows interest, and sometimes only curiosity.

Each source has a blind spot. Creatine is mostly bought in sports shops and online, so pharmacy data understates it. Vitamin D is bought heavily in pharmacies, so pharmacy data describes it well. A credible trend call needs at least two independent signals pointing the same way. Below we go through the ingredients foreign brands ask us about most, and state only what a public source supports.

What the public data shows, ingredient by ingredient

Ingredient	Public data point	Source	Our read
Creatine	29,159 packs and PLN 1.16 million in pharmacies in 2025, about twice 2024. 113 products in 2025, 38 of them new within a year. Forecast up to 106,000 packs in 2026.	OSOZ, 2026	Fastest relative growth. Pharmacy is a small, new channel for it.
Collagen	9.1 million packs and PLN 308 million in pharmacies in 2025. Products up from 64 to 728 in ten years.	OSOZ, 2026	Large and still growing, very crowded.
Magnesium	12 million packs in 2024 versus a 12.7 million peak in 2022. Value up from PLN 69 million (2015) to PLN 342 million (2024). Forecast +5.5% in 2025.	OSOZ, 2025	Mature volume, value growth driven by price and premium forms.
Vitamin D	5.1 million packs in 2019, 9.9 million in 2021, a record projected 10.8 million in 2022. 38.3% of vitamin items on shopping lists in 2025.	OSOZ, 2022, Listonic, 2026	Pandemic step-change, now a staple.
Ashwagandha	Named among trending ingredients in 2024-2025. Dose limits set by GIS team resolution 7/2020.	PIE via DI, 2025, IGI Food Law	Real demand, real regulatory risk.
Proteins and amino acids	Fastest-growing ingredient segment in Poland to 2030.	Grand View Research	Supports the creatine signal.
Probiotics, joint support	Among the fastest-growing segments named by PMR.	PMR via ŚPF, 2025	Growth without public ingredient numbers.
Electrolytes	Named in the emerging GLP-1 companion category alongside protein and fibre.	Wiadomości Kosmetyczne, 2026	No public Polish sales data we could verify.
Functional mushrooms	No public Polish sales or growth figures found.	None	Treat as a hypothesis, not a trend.

Two notes on reading this table. Pharmacy pack counts measure units, not people, and prices move a lot: the average creatine pack in pharmacies went from about PLN 8 in 2018 to nearly PLN 40 in 2025 (OSOZ), and magnesium roughly doubled in price per pack between 2015-2017 and 2024 (OSOZ). Value growth can come from premiumisation alone.

The clear signals: creatine, collagen, magnesium, vitamin D

Creatine is the textbook new-wave ingredient. It has moved from gyms into mainstream wellness, and Polish pharmacies are following: sales roughly doubled from 2024 to 2025, and OSOZ forecasts a further jump in 2026. The product count tells the same story: 5 creatine supplements ten years ago, 113 in 2025 (OSOZ). Grand View's finding that proteins and amino acids are the fastest-growing ingredient segment points the same way. For a foreign brand this is the most open of the four, but the window is closing as local sports nutrition brands move into pharmacy and drugstore.

Collagen is big, not new. PLN 308 million in pharmacies alone in 2025 and more than 700 products (OSOZ). Growth continues, but entering with a plain collagen powder means competing on price with hundreds of listings. The opening, if any, is in format, source, dose transparency or a sharply defined audience.

Magnesium is the volume anchor of Polish supplementation. Pack volumes have been flat at around 12 million a year since 2022, while value keeps rising (OSOZ). That is a premiumisation market: consumers trade up to better-absorbed forms and combinations, which favours brands with a clear quality story and a correct % NRV presentation.

Vitamin D went through a pandemic step-change, from 5.1 million pharmacy packs in 2019 to around 10 million in 2021-2022 (OSOZ), and is now the most-listed vitamin on Polish shopping lists (Listonic via Wiadomości Kosmetyczne). It is a staple, bought seasonally and on promotion. Growth now comes from formats and combinations, not from new users.

The watchlist: ashwagandha, electrolytes, mushrooms, GLP-1 companions

Ashwagandha appears in every Polish trend round-up we have read, including the PIE-based summary in Dziennik Internautów and consumer research in Świat Przemysłu Farmaceutycznego. The regulatory picture is what makes it tricky. The GIS supplement team's resolution 7/2020 accepts powdered root below 3 g a day, caps withanolides at 10 mg per daily portion and recommends warnings for pregnant and breastfeeding women, children and people on sedatives (IGI Food Law). Denmark banned ashwagandha in supplements in 2023, and other Nordic authorities have reviewed it (Farmer.pl, 2025). A high-dose, high-withanolide extract that sells in the US or UK may need reformulation for Poland.

Electrolytes and GLP-1 companion products (protein, fibre, micronutrients, gut and hair support) are appearing in Polish trade press as a new category (Wiadomości Kosmetyczne, 2026). We could not find public Polish sales data to size them. Claims are the constraint here: anything that links a supplement to a medicine or to weight loss outside an authorised health claim will draw attention.

Functional mushrooms such as lion's mane are visible in Polish e-commerce content, but we found no public figures on their growth in Poland. Before launching, check each species and extract type against the EU novel food catalogue. That check decides more about your launch than any trend report.

How we check a trend

Before we tell a brand that an ingredient is growing in Poland, it has to pass the same five checks. Any one signal on its own can mislead.

Signal	What it tells you	Where we get it	The trap
Search demand	Whether consumers are looking for the ingredient, and how seasonal it is	Search trend tools, marketplace search suggestions	Curiosity after a viral video looks like demand for a few weeks
GIS notifications	How many companies are launching with the ingredient, and how fast	The GIS register, cleaned by Wellmade Intelligence	Bulk personalised registrations are about 23% of the register. Composition is only filled from 2020
Pharmacy sales	Units and value actually sold in pharmacies	Published pharmacy panel data such as OSOZ	Misses sports shops, drugstores and marketplaces
Marketplace and retail shelf	Number of offers, price bands, review velocity, bestseller positions	Allegro, drugstore and online pharmacy listings	Listings are cheap, many offers do not sell
Regulatory signals	Whether the ingredient can stay on the market at your dose	GIS team resolutions, EU novel food catalogue, other EU authorities	A ban elsewhere in the EU can arrive in Poland as a GIS letter

An ingredient passes when search, notifications and at least one sales signal rise together over at least two seasons, and the regulatory check is clean at the dose you plan. Creatine passes today. Ashwagandha passes on demand and fails on dose for many foreign formulas. Mushrooms, in public data at least, do not yet pass.

One practical point on notifications: because composition data only exists from 2020, a naive query for "new products with ingredient X" undercounts everything launched earlier and makes older ingredients look newer than they are. We always compare like with like, from 2020 onward, with bulk registrations removed.

What this means for your launch

Do not lead with the trend, lead with the gap. A growing ingredient with 700 products (collagen) is a harder entry than a mature one where the premium tier is thin (some magnesium forms).
Check dose before demand. Poland applies national practice on doses of vitamins, minerals and botanicals. An ingredient that is trending but capped below your dose is a reformulation project, not a launch.
Match the ingredient to the channel. Creatine and protein live online and in sports retail. Vitamin D and magnesium live in pharmacies and drugstores. Your channel plan follows from the ingredient.
Keep claims inside the register. Most trend ingredients, especially botanicals, have no authorised health claims. Your Polish copy has to sell without them.

If you want your hero ingredients run through the five checks above for Poland, our market entry report includes that analysis.

Sources

Frequently asked questions

Which supplement ingredient is growing fastest in Poland?

In public pharmacy data, creatine: OSOZ reports 29,159 packs sold in 2025, about twice the 2024 level, with a forecast of up to 106,000 packs in 2026. Grand View Research also names proteins and amino acids as the fastest-growing ingredient segment.

Is collagen still growing in Poland?

Yes. OSOZ reports 9.1 million packs and PLN 308 million of collagen supplements sold in Polish pharmacies in 2025, with the number of products up from 64 to 728 in ten years. The category is large and crowded.

Is ashwagandha allowed in Polish supplements?

Yes, within limits. GIS supplement team resolution 7/2020 accepts powdered root below 3 g a day, caps withanolides at 10 mg per daily portion and recommends warnings for specific groups. Denmark banned it in 2023, so monitor the regulatory picture.

Is magnesium a growth category in Poland?

In volume it is mature, at around 12 million pharmacy packs a year since 2022. In value it grew from PLN 69 million in 2015 to PLN 342 million in 2024, driven by higher prices and premium forms.

Can the GIS register show ingredient trends?

Partly. It shows what companies launch, not what consumers buy. Composition is only filled from 2020, and about 23% of notifications are bulk personalised registrations, so counts must be cleaned before they mean anything.

Are functional mushrooms a trend in Poland?

They are visible in e-commerce content, but we found no public Polish sales or growth figures. Check each species and extract against the EU novel food catalogue before planning a launch.

The fastest-growing supplement ingredients in Poland